As a member of the college’s three-person branding committee, I designed this logo based on a year of interviews, focus groups, surveys, and design testing. The re-branding also involved create a new style guide for the college that included messaging, typography, colors, and other design elements that were a collaborative effort between the members of the branding committee (myself, the college graphic designer, and the director of college relations) and the college president. The logo was also designed in single-color, small and large, and 50th anniversary styles.
Rowan-Cabarrus Community College has spent more than 50 years serving Rowan and Cabarrus counties, ultimately educating nearly 650,000 individuals. Over time, the College has progressively evolved in response to the community’s workforce and economic development needs, annually serving more than 20,000 individuals on our seven campuses and sites across two counties.